Friday, July 2, 2010

women in aviation

headlines: COLLEGE GIRLS STUDY FLYING
PAINESVILLE, OHIO---
"a group of air-minded co-eds in for aviation in a big way at the Lake Erie College, enrolling for the first course of its kind which gives them complete ground training and experience aloft with 'chutes and planes"




from EFFECTIVE LETTERS IN BUSINESS, this copywrited letter is from Meinke-Eldred Flying Service:

"Dear Mr. Roberts:
Have you ever wished for one sure thing that would increase tremendously your confidence in yourself?
We have it.  And it's no book on "How to Get Along," in eight easy lessons.
It's private flying.
Now don't say "No" too quickly.
And please don't say to yourself that you couldn't learn to fly--and don't believe for a minute that it's not safe--until you've heard our story.
You see, we know something about you.  We know you can learn.  You're young enough and sound enough to pull an airplane off the ground and set it down again.
And let us tell you this:  you'll never know until you experience what pulling an airplane into the air will do for you.  There's a feeling of power and confidence and exhilaration that just can't be matched.
You've driven a fast, new car down a smooth, white concrete highway effortlessly eating up the miles?  All right--multiply that by ten and you're getting close to what flying does for you.
Drive out soon to see us.  You'll find directions on the enclosed card.  We'll show you our new ships, and if you want to take a ride around the 'port with our chief pilot, he'll let you handle the controls in the air.  It's as simple as that.  We'll be looking for you.

Sincerely yours,
THE MEINKE-ELDRED FLYING SERVICE"

1 comment:

Anonymous said...

Great marketing! I think I'm "young enough and sound enough" to do it!